The original website for Grizzly was in desperate need of a facelift when I arrived, but the powers that be felt that an update was unnecessary. I designed this landing page and pitched the concept to management who, upon review and after further discussion, warmly welcomed the design.
My Updated Design
My goal was to make better use of the page and remove the wasted white space. The original design had poor user experience and flow as a result of an unbalanced arrangement of icons/buttons and an page size the required unnecessary scrolling due to the page length.
I created a static header/menu and footer so as to avoid the need to scroll to access content on the main landing page. I brought the social media icons and related icons to the top in an effort to increase exposure and interaction. I also made a transition from multiple icons to a automatic slider that could showcase specials and products more effectively due to their location and increased size.