UNITED STATES F-CLASS

Logo and World Championship Program

SERVICES

BRAND IDENTITY, ILLUSTRATION, LAYOUT DESIGN, FRONT-END WEB DESIGN, GRAPHICS, PACKAGING, WRITING, PHOTO TOUCH-UP AND MANIPULATION, APPAREL

Held in Raton, New Mexico in late August of 2013, The World Championship for F-Class Open Rifle Competitive Shooting was hosted by the United States F-Class Open Rifle Team. Deliverables included the design and creation of the official program which included a digital illustration for the cover, apparel design, signage, and identity work including a logo that would eventually be embroidered on patches and gun cases, printed on tent canopies for the event, and minted as a 6 inch wide metal diecut medal.

This program was printed with with a UV flood gloss for the front and back covers as well as a 3-level embossing on the front. The cover artwork was originally submitted solely as concept art, but the Captain of the team liked it right away and didn’t want to make any changes.