Bullets.com

Brand Identity and Catalog Design

SERVICES

BRAND IDENTITY, ILLUSTRATION, LAYOUT DESIGN, COPY-WRITING, PRINT-SETUP AND PRINT-CHECK

Please note that this project was done in collaboration with and as a result of tasks given to me whilst working for a parent company. This is not an expression of any sort of support for, stance in favor of, or other similar beliefs pertaining to gun control or ownership.

Bullets.com is a web-based company that has one of the largest selection of bullets and shooting accessories in the world. And all orders are shipped same day amounting to thousands of packages per day.

I worked closely with the President of the company to create an identity package that included the design and creation of the inaugural catalog.

BRAND IDENTITY

CATALOG DESIGN

I illustrated the cover for this inaugural catalog and designed all 59 pages. I worked closely with third-party vendors and Bullets.com’s purchasing department to ensure that the inventory, descriptions, and pricing of the hundreds of items enclosed were correct. I oversaw the entire project from concept to final approval as well as all off-site print-checks and quality assurance.